Right I know the hype is like almost over now, but just in case you have been living under a rock (or maybe just not following Dota 2, Volvo, Najib, Namewee or Obama’s pages) for the past week…
1. WTF is Diretide?!
Back in Oct 2012 when Dota 2 was still in beta, Valve created a Halloween event for the game – an alternative, fun game mode was introduced, with festive twists to the game map, funky costumes for in-game characters, ‘candy-stealing‘ replacing tower-defense for the gameplay & a 100% cosmetic item drop-rate as a reward for completing each round.

It was a really well-crafted in-game event, just take a look at the official page here for an idea of how it was like!
2. How did you like Diretide 2012?
Loved it, of course! I was only just starting Dota 2 (and Dota as a game in general) at that time last year, and it was through Diretide that I got to try out heroes outside of my comfort zone.
Not to mention that the game mode is much more fast-paced and exciting than the original.
3. So uhh, what happened this year…?
Fans would of course assume that it’s an annual event. But guess Valve spent too much of their resources into making TI3 an absolute success (mind you, it was fantastic), so perhaps Diretide just happened to slip their mind.
Or maybe they just didn’t realize the impact that the event have had on the community last year.
Official statement by Valve was along the lines of them wanting to stabilize the normal game modes first since the game was only just officially released.
To make things worse…
Fan-made images like this started appearing over the Internet a few days prior to 31st Oct this year.

And then, on 30th Oct Valve actually released a 73MB update for Dota 2. So of course, hopes were raised –
But as it turned out, that update only contained hats. Like, cosmetic items. Hats.

So Dota 2 fans, being the most non-toxic community there is, proceeded to spam Volvo’s page with

Some guy even called Volvo up to enquire about this outrageous lack of a Halloween event.
And here’s another guy who was lauded by the D2 community since this incident –

So that’s what happened, in a nutshell.
haha babe you're so funny 😉